Research Proposal On: “Customer Perception, Satisfaction and Knowledge of Islamic Banking in Bangladesh”.
Course No: BUS 502
Course Title: Research Methods in Business
Course Instructor: SHANTI NARAYAN GHOSH
Professor of Accounting and Director Research, Faculty of Business,
Bangladesh University of Business & Technology (BUBT).
Md. Enayetul Kabir (Program: MBA Evening)
This proposal is originated in result of my BUS 502 (Research Methods in Business) course which I have done as a requirement of MBA program. This is the proposal to Customer perception, satisfaction and knowledge of Islamic Banking in Bangladesh. The objective of this study will be to analyze the customers’ perception and Knowledge regarding Islamic banking services. To prepare this report both primary and secondary sources of data will be used. While choosing a banking service the customers are some specific factors to differentiate the services of both banking systems. Religious view, risk factor, reference groups, convenient location, educational qualification, relationship with other banks, all these factors are having impact on the decision making process of the customers. Though the religious appeal has the utmost priority to the customers, the other factors are also having important roles while choosing the services. The level of impact these factors are having on the customer’s mind also varies depending on some other factors. It can be said that all these factors are interrelated and are interacting with each other to help the customers to choose the best possible options and in most of the cases are ending up with a positive perception in the customer’s mind regarding these services. The study will be discuss some parameters such as the usage of conventional and Islamic banking facilities, respondent’s understanding of Islamic banking system, and their personal opinion on various aspects of Islamic banking products. This research work will be steered to measure the perceptions and knowledge of customers in both Islamic banks and conventional banks offering Islamic products and services and the potential of Islamic banking in Bangladesh. Questionnaire method will be used to collect data from 300 individual customers in the Islamic bank located in Dhaka city. Result of this research will determine that customers have positive perception towards Islamic banking or not and they have sufficient or lack of knowledge about Islamic banking as well as their satisfaction level. This study will shows that even the Islamic banks are restricted by Islamic views in theirs processes, still they are equally competing with conventional banks or not and the growth rate of Islamic banking in Bangladesh is increasing or decreasing day-by-day. Primary data will be collected through questionnaires and will analyze using statistical equation, Ms-excel, SPSS, test applied will be correlation. Read more on Sample Research Proposal: “Customer Perception, Satisfaction and Knowledge of Islamic Banking in Bangladesh”…